In 2023, ADT led the home security market in the USA, achieving an aided brand awareness of around 64 percent among consumers. Ring followed closely with 48.03 percent awareness, and Brinks with 47.99 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected home security brands in the United states in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1489955/home-security-brand-awareness-united-states/
Latana. "Aided brand awareness of selected home security brands in the United states in 2023." Chart. July 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1489955/home-security-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected home security brands in the United states in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1489955/home-security-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Home Security Brands in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2024, /statistics/1489955/home-security-brand-awareness-united-states/
Latana, Aided brand awareness of selected home security brands in the United states in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1489955/home-security-brand-awareness-united-states/ (last visited July 21, 2026)
Aided brand awareness of selected home security brands in the United states in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489955/home-security-brand-awareness-united-states/