In 2023, Babbel led the language learning app market in Germany, achieving an aided brand awareness of 55.02 percent among consumers. Duolingo followed with 30.1 percent, and Berlitz reported 19.52 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected language learning apps in Germany in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1490109/language-learning-app-awareness-germany/
Latana. "Aided brand awareness of selected language learning apps in Germany in 2023." Chart. July 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1490109/language-learning-app-awareness-germany/
Latana. (2024). Aided brand awareness of selected language learning apps in Germany in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1490109/language-learning-app-awareness-germany/
Latana. "Aided Brand Awareness of Selected Language Learning Apps in Germany in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2024, /statistics/1490109/language-learning-app-awareness-germany/
Latana, Aided brand awareness of selected language learning apps in Germany in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1490109/language-learning-app-awareness-germany/ (last visited July 16, 2026)
Aided brand awareness of selected language learning apps in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490109/language-learning-app-awareness-germany/