In 2023, Neutrogena led the sunscreen market in the United States, achieving an aided brand awareness of around 65 percent among consumers. Coppertone followed with 59.91 percent, while Banana Boat and Aveeno reported 58.73 percent and 55.64 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness level of selected sunscreen brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1489943/sunscreen-brand-awareness-united-states/
Latana. "Aided brand awareness level of selected sunscreen brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1489943/sunscreen-brand-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected sunscreen brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1489943/sunscreen-brand-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Sunscreen Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489943/sunscreen-brand-awareness-united-states/
Latana, Aided brand awareness level of selected sunscreen brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489943/sunscreen-brand-awareness-united-states/ (last visited July 27, 2026)
Aided brand awareness level of selected sunscreen brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489943/sunscreen-brand-awareness-united-states/
