Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
Citation formats
Main considerations for purchasing brand products according to global customers 2023
During a May 2023 survey among the general population of selected countries worldwide, ** percent of all respondents listed good value for the money as the most significant factor for determining a purchase of brand products. Product quality stood next, with ** percent, while trusting the brand was enough for ** percent of respondents.
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Edelman. (June 16, 2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023." Chart. June 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1425531/brand-products-considerations-customers/
Edelman. (2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical Factors Leading to Purchases of Brand Products According to Customers in Select Countries Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2023, /statistics/1425531/brand-products-considerations-customers/
Edelman, Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1425531/brand-products-considerations-customers/ (last visited July 20, 2026)
Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: /statistics/1425531/brand-products-considerations-customers/
