In 2023, Victoria’s Secret led the lingerie market in the United States, achieving an aided brand awareness of around 63.67 percent among consumers. Adore Me followed with 20.39 percent, and Torrid and SKIMS reported 17.37 percent and 15.21 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness level of selected lingerie brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1489944/lingerie-brand-awareness-united-states/
Latana. "Aided brand awareness level of selected lingerie brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1489944/lingerie-brand-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected lingerie brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1489944/lingerie-brand-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Lingerie Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489944/lingerie-brand-awareness-united-states/
Latana, Aided brand awareness level of selected lingerie brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489944/lingerie-brand-awareness-united-states/ (last visited July 31, 2026)
Aided brand awareness level of selected lingerie brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489944/lingerie-brand-awareness-united-states/
