In 2023, Fitbit led the United States fitness tracker market in terms of brand awareness, with around 54 percent of respondents recognizing the brand. Apple Watch followed with 51.71 percent awareness. Garmin reported 36.3 percent, while Google Pixel Watch and Fossil had awareness levels of 29.82 percent and 26.67 percent, respectively.Â
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Latana. (July 2, 2024). Aided brand awareness level of selected fitness tracker brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. "Aided brand awareness level of selected fitness tracker brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected fitness tracker brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Fitness Tracker Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana, Aided brand awareness level of selected fitness tracker brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489008/fitness-tracker-brand-awareness-united-states/ (last visited July 31, 2026)
Aided brand awareness level of selected fitness tracker brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489008/fitness-tracker-brand-awareness-united-states/
