In 2023, Ariel led the detergent market in the UK, achieving an aided brand awareness of 84.98 percent among consumers. Fairy followed with 84.71 percent, and Dettol and Lenor reported 83.35 percent and 83.31 percent, respectively. Comfort, Persil, and Surf had awareness levels ranging from 82.99 percent to 82.55 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected detergent brands in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1490323/detergent-brand-awareness-united-kingdom/
Latana. "Aided brand awareness of selected detergent brands in the United Kingdom in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1490323/detergent-brand-awareness-united-kingdom/
Latana. (2024). Aided brand awareness of selected detergent brands in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1490323/detergent-brand-awareness-united-kingdom/
Latana. "Aided Brand Awareness of Selected Detergent Brands in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490323/detergent-brand-awareness-united-kingdom/
Latana, Aided brand awareness of selected detergent brands in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490323/detergent-brand-awareness-united-kingdom/ (last visited July 28, 2026)
Aided brand awareness of selected detergent brands in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490323/detergent-brand-awareness-united-kingdom/
