In 2023, Vitakraft led the dog toy market in Germany with the highest aided brand awareness at 52.3 percent reported among dog owners. TRIXIE followed, with 23.8 percent. HUNTER and KONG had 12.54 percent and 9.78 percent awareness, respectively.
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Latana. (July 2, 2024). Aided brand awareness level of selected dog toys brands in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1489574/dog-toys-brand-awareness-germany/
Latana. "Aided brand awareness level of selected dog toys brands in Germany in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1489574/dog-toys-brand-awareness-germany/
Latana. (2024). Aided brand awareness level of selected dog toys brands in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1489574/dog-toys-brand-awareness-germany/
Latana. "Aided Brand Awareness Level of Selected Dog Toys Brands in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489574/dog-toys-brand-awareness-germany/
Latana, Aided brand awareness level of selected dog toys brands in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489574/dog-toys-brand-awareness-germany/ (last visited July 29, 2026)
Aided brand awareness level of selected dog toys brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489574/dog-toys-brand-awareness-germany/
