In 2023, Audible led the online content platform market in the United States by aided brand awareness, with 43.48 percent among consumers. Google Play Books followed with 31.78 percent awareness, and Audiobooks reported 30.8 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Latana. (July 2, 2024). Aided brand awareness of selected online book platforms in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1490412/online-content-platform-awareness-united-states/
Latana. "Aided brand awareness of selected online book platforms in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1490412/online-content-platform-awareness-united-states/
Latana. (2024). Aided brand awareness of selected online book platforms in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1490412/online-content-platform-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Online Book Platforms in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490412/online-content-platform-awareness-united-states/
Latana, Aided brand awareness of selected online book platforms in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490412/online-content-platform-awareness-united-states/ (last visited July 24, 2026)
Aided brand awareness of selected online book platforms in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490412/online-content-platform-awareness-united-states/
