In 2023, Carhartt led the men’s streetwear market in the United States, reporting an aided brand awareness of 46.71 percent among consumers. Fubu followed with 34.6 percent awareness. Obey and Stussy reported 10.57 percent and 9.33 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness of selected men’s streetwear brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. "Aided brand awareness of selected men’s streetwear brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected men’s streetwear brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Men’s Streetwear Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana, Aided brand awareness of selected men’s streetwear brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490089/mens-streetwear-brand-awareness-united-states/ (last visited August 05, 2026)
Aided brand awareness of selected men’s streetwear brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490089/mens-streetwear-brand-awareness-united-states/
