In 2023, Estee Lauder led the skincare market in the United States, achieving an aided brand awareness of 48.34 percent among consumers. True Botanicals followed with 14.32 percent awareness, and Kiehl’s reported 9.85 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected skincare brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1490384/skincare-brand-awareness-united-states/
Latana. "Aided brand awareness of selected skincare brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1490384/skincare-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected skincare brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1490384/skincare-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Skincare Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490384/skincare-brand-awareness-united-states/
Latana, Aided brand awareness of selected skincare brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490384/skincare-brand-awareness-united-states/ (last visited July 31, 2026)
Aided brand awareness of selected skincare brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490384/skincare-brand-awareness-united-states/
