In 2023, Ritter Sport led the Fairtrade chocolate market in Germany, achieving an aided brand awareness of around 78.8 percent among consumers. Rapunzel followed with 21.04 percent awareness, and Veganz with 18.25 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected fairtrade chocolate brands in Germany in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/
Latana. "Aided brand awareness of selected fairtrade chocolate brands in Germany in 2023." Chart. July 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/
Latana. (2024). Aided brand awareness of selected fairtrade chocolate brands in Germany in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/
Latana. "Aided Brand Awareness of Selected Fairtrade Chocolate Brands in Germany in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2024, /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/
Latana, Aided brand awareness of selected fairtrade chocolate brands in Germany in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/ (last visited July 27, 2026)
Aided brand awareness of selected fairtrade chocolate brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489952/fairtrade-chocolate-brand-awareness-germany/