In 2023, Trivago led the vacation rentals market in Germany, achieving an aided brand awareness of 63 percent among consumers. Booking.com followed with 58.2 percent awareness, and AirBnB reported 37.18 percent.
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Latana. (July 2, 2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided brand awareness level of selected vacation rentals brands in Germany in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1489799/vacation-rentals-awareness-germany/
Latana. (2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided Brand Awareness Level of Selected Vacation Rentals Brands in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489799/vacation-rentals-awareness-germany/
Latana, Aided brand awareness level of selected vacation rentals brands in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489799/vacation-rentals-awareness-germany/ (last visited July 20, 2026)
Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489799/vacation-rentals-awareness-germany/
