In 2023, Expedia led the vacation rentals market in the United States, achieving an aided brand awareness of 54.93 percent among consumers. AirBnB followed with 48.81 percent awareness. Booking.com and Kayak reported 44.73 percent and 42.78 percent, respectively.Â
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Latana. (July 2, 2024). Aided brand awareness level of selected vacation rentals brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1489800/vacation-rentals-awareness-united-states/
Latana. "Aided brand awareness level of selected vacation rentals brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1489800/vacation-rentals-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected vacation rentals brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1489800/vacation-rentals-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Vacation Rentals Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489800/vacation-rentals-awareness-united-states/
Latana, Aided brand awareness level of selected vacation rentals brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489800/vacation-rentals-awareness-united-states/ (last visited July 29, 2026)
Aided brand awareness level of selected vacation rentals brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489800/vacation-rentals-awareness-united-states/
