In 2023, Nationwide led the pet insurance market in the United States, achieving an aided brand awareness of 45.75 percent among consumers. MetLife followed with 36.19 percent awareness. Petco Insurance and ASPCA Pet Health Insurance reported 17.43 percent and 16.49 percent, respectively.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Latana. (July 2, 2024). Aided brand awareness of selected pet insurance brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. "Aided brand awareness of selected pet insurance brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected pet insurance brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Pet Insurance Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana, Aided brand awareness of selected pet insurance brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489950/pet-insurance-brand-awareness-united-states/ (last visited August 01, 2026)
Aided brand awareness of selected pet insurance brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489950/pet-insurance-brand-awareness-united-states/
