In 2023, Rosetta Stone led the language learning app market in the United States, achieving an aided brand awareness of 45.98 percent among consumers. Babbel followed closely with 42.19 percent, and Duolingo had 26.86 percent. Quizlet and the Duolingo English Test reported 13.92 percent and 9.3 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness of selected language learning apps in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1490115/language-learning-app-awareness-united-states/
Latana. "Aided brand awareness of selected language learning apps in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1490115/language-learning-app-awareness-united-states/
Latana. (2024). Aided brand awareness of selected language learning apps in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1490115/language-learning-app-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Language Learning Apps in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490115/language-learning-app-awareness-united-states/
Latana, Aided brand awareness of selected language learning apps in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490115/language-learning-app-awareness-united-states/ (last visited July 15, 2026)
Aided brand awareness of selected language learning apps in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490115/language-learning-app-awareness-united-states/
