In 2023, Cuisinart led the cookware market in the United States by aided brand awareness, with around 53 percent among consumers. Farberware followed with 52.76 percent. T-fal reported 37.74 percent, and OXO and Tasty had 19.33 percent and 19.01 percent, respectively.Â
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Latana. (July 2, 2024). Aided brand awareness of selected cookware brands in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1490130/cookware-brand-awareness-united-states/
Latana. "Aided brand awareness of selected cookware brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1490130/cookware-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected cookware brands in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1490130/cookware-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Cookware Brands in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2024, /statistics/1490130/cookware-brand-awareness-united-states/
Latana, Aided brand awareness of selected cookware brands in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1490130/cookware-brand-awareness-united-states/ (last visited July 26, 2026)
Aided brand awareness of selected cookware brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490130/cookware-brand-awareness-united-states/