In 2023, Trojan led the sexual wellness market in the United States, with an aided brand awareness of 53.35 percent among consumers. Durex followed with 29.68 percent, while LifeStyles reported 16.39 percent.
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Latana. (July 2, 2024). Aided brand awareness of selected sexual wellness brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1490120/sexual-wellness-brand-awareness-united-states/
Latana. "Aided brand awareness of selected sexual wellness brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1490120/sexual-wellness-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected sexual wellness brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1490120/sexual-wellness-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Sexual Wellness Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490120/sexual-wellness-brand-awareness-united-states/
Latana, Aided brand awareness of selected sexual wellness brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490120/sexual-wellness-brand-awareness-united-states/ (last visited August 02, 2026)
Aided brand awareness of selected sexual wellness brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490120/sexual-wellness-brand-awareness-united-states/
