According to a survey conducted among consumers in India at the beginning of 2024, ** percent of the surveyed individuals said that they have discovered new brands using social media. In comparison, more than **** of the respondents indicated that they have purchased a service or product because of an influencer or celebrity.
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PwC India. (July 9, 2024). Consumer-brand interaction experiences on social media in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. "Consumer-brand interaction experiences on social media in India in 2024." Chart. July 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. (2024). Consumer-brand interaction experiences on social media in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. "Consumer-brand Interaction Experiences on Social Media in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2024, /statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India, Consumer-brand interaction experiences on social media in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1490146/india-consumer-brand-interaction-on-social-media/ (last visited July 29, 2026)
Consumer-brand interaction experiences on social media in India in 2024 [Graph], PwC India, July 9, 2024. [Online]. Available: /statistics/1490146/india-consumer-brand-interaction-on-social-media/
