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Estimated earnings of influencers per post across social media platforms in the United Kingdom in 2026, by platform (in GBP)

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Source

Release date

December 2025

Region

United Kingdom

Survey time period

2026

Supplementary notes

The source quotes that the ideal follower/subscriber number to be eligible for earnings is as follows:

Instagram: 10,000+ (Micro Influencers);
YouTube: 50,000+ (Mid-Tier Influencers);
TikTok: 100,000+;
X (Twitter): 100,000+;
Facebook: 500,000+.

Citation formats

Earnings per post across social media platforms UK 2026

Published by Thuy D., Jan 21, 2026

In 2026, it was estimated that influencers earned between and * British pounds per sponsored post on Facebook. In comparison, influencers using Instagram would earn around  British pounds per sponsored post.

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