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Advertisement types resonating the most among consumers aged 55 years and older in the United States as of March 2026

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Sources

Release date

March 2026

Region

United States

Survey time period

February 20 to March 5, 2026

Number of respondents

3,451*

Age group

55 years and older

Supplementary notes

* Total number of respondents in 2025 and 2026; the source does not specify the number of respondents who answered this question in 2026 only.

The source does not specify the survey type.

Citation formats

Ad types resonating the most among consumers aged 55 years and older in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

As of March 2026, over **** (** percent) of consumers aged 55 and older surveyed in the United States said, in general, humorous advertisements resonated the most with them. More than **** (** percent) of respondents preferred informative ads. Inspirational and emotional ads ranked last, chosen by only *** and **** percent of the participants, respectively.

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