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Preferences for frequency of brand posts on social media according to consumers in the United States as of November 2024

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Source

Release date

March 2025

Region

United States

Survey time period

November 14 to 26, 2024

Number of respondents

965 respondents

Special properties

among respondents who used social media at least twice a week and had interacted with a brand on social media in the past 90 days

Method of interview

Online survey

Supplementary notes

The survey sample consisted of 229 Gen Z, 242 millennials, 241 Gen X, and 213 baby boomers. Multiple answers were possible. 

Citation formats

Consumer preferences for brand posts on social media in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2025

During a 2024 survey carried out among consumers from the United States, ** percent of respondents stated they preferred brands to post multiple times per week. In comparison, ** percent of respondents preferred brands to post once per week.

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Statistics on " Social media marketing in the United States "

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Overview

4

Marketer insights

8

Artificial intelligence use

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Creator insights

6

Consumer insights

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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