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Volume of social media advertising spending worldwide from 1st quarter 2024 to 1st quarter 2025 (indexed to 1st quarter 2024)

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Source

Release date

April 2025

Region

Worldwide

Survey time period

Q1 2024 to Q1 2025

Citation formats

Social media ad spend growth worldwide 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2025

In the fourth quarter of 2024, social media advertising spending worldwide was ** percent higher than in the first quarter of 2024. In the first quarter of 2025, it was percent lower than in the base quarter.

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