Gen Z and finance in the United Kingdom (UK) - statistics & facts
Gen Z is coming of age - and reshaping the financial world as they do. Born between the mid-1990s and early 2010s, this digitally native generation now represents the largest age cohort globally, accounting for nearly 25 percent of the world’s population. In the UK alone, over 13 million Gen Z individuals lived in the country in 2023, making them an increasingly influential segment of the economy and a critical audience for financial institutions. UK banks are taking notice, with nearly two-thirds of bank executives see attracting Gen Z customers as essential to future-proofing their business.
