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Leading generations targeted by business-to-business (B2B) and business-to-consumer (B2C) marketers worldwide as of October 2024

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Source

Release date

January 2025

Region

Worldwide

Survey time period

October 2024

Number of respondents

1,200 respondents

Special properties

among global marketers at B2B and B2C companies

Supplementary notes

The source does not specify the survey type.

The source adds that respondents were based in Asia, Australia, Europe, and North America.

Citation formats

Main generations targeted by B2B and B2C marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 20, 2025

During an October 2024 survey among marketers in Asia, Australia, Europe, and North America, approximately ** percent of business-to-business (B2B) and ** percent of business-to-consumer (B2C) marketers were trying to reach millennials. In comparison, ** and ** percent of B2B and B2C marketers were targeting Gen Z with their marketing, respectively.

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