| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Taiwan
Survey time period
May 11 to 31, 2023
Number of respondents
5,554 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you make the purchase of the item or product which was endorsed by the influencer?
The gender share of respondents: 59 percent of female and 41 percent of male.
Only among respondents who followed at least one influencer on social media and had purchased the items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
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