According to a survey in 2023, ** percent of responding consumers in Canada stated they found influencer content credible, compared to ** percent of respondents in 2022.
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eMarketer. (March 11, 2024). Share of consumers who deem influencer content credible in Canada in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1559118/consumers-influencers-content-credibility-canada/
eMarketer. "Share of consumers who deem influencer content credible in Canada in 2022 and 2023." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1559118/consumers-influencers-content-credibility-canada/
eMarketer. (2024). Share of consumers who deem influencer content credible in Canada in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1559118/consumers-influencers-content-credibility-canada/
eMarketer. "Share of Consumers Who Deem Influencer Content Credible in Canada in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1559118/consumers-influencers-content-credibility-canada/
eMarketer, Share of consumers who deem influencer content credible in Canada in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1559118/consumers-influencers-content-credibility-canada/ (last visited July 19, 2026)
Share of consumers who deem influencer content credible in Canada in 2022 and 2023 [Graph], eMarketer, March 11, 2024. [Online]. Available: /statistics/1559118/consumers-influencers-content-credibility-canada/
