A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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Business focuses of MCN agencies in China 2023, by service type
According to a survey released in April 2024, marketing and content creation were the most crucial business segments of multi-channel network (MCN) agencies in China, with ** percent and ** percent of companies respectively. Agency services saw a ** percent year-over-year growth, underlying the rising demand for managing influencers and online talents.Â
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TopMarketing. (April 9, 2024). Distribution of multi-channel network (MCN) agencies in China in 2023, by service type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/
TopMarketing. "Distribution of multi-channel network (MCN) agencies in China in 2023, by service type." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/
TopMarketing. (2024). Distribution of multi-channel network (MCN) agencies in China in 2023, by service type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/
TopMarketing. "Distribution of Multi-channel Network (Mcn) Agencies in China in 2023, by Service Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/
TopMarketing, Distribution of multi-channel network (MCN) agencies in China in 2023, by service type ÌÇÐÄÆƽâ°æ, /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/ (last visited July 24, 2026)
Distribution of multi-channel network (MCN) agencies in China in 2023, by service type [Graph], TopMarketing, April 9, 2024. [Online]. Available: /statistics/1546692/china-multi-channel-network-mcn-agencies-business-coverage-by-service/
