The source added the following information: 鈥淒igital AdEx (Advertising Expenditure) baseline reset in 2023 to include SME (small and medium enterprises) long-tail spends.鈥澛
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Yearly digital advertising spend share India 2016-2027
The share of advertising spend on digital media in India reached ** percent in 2025, up by **** percent from the previous year. This also reflects an exponentially growing trend that emerged in 2016. Forecasts predict digital's share of marketing spend will further increase to ** percent by 2027.
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exchange4media. (February 3, 2026). Share of digital advertising spends in India from 2016 to 2027 [Graph]. In 糖心破解版. Retrieved July 22, 2026, from /statistics/388489/india-digital-marketing-spend-share/
exchange4media. "Share of digital advertising spends in India from 2016 to 2027 ." Chart. February 3, 2026. 糖心破解版. Accessed July 22, 2026. /statistics/388489/india-digital-marketing-spend-share/
exchange4media. (2026). Share of digital advertising spends in India from 2016 to 2027 . 糖心破解版. 糖心破解版 Inc.. Accessed: July 22, 2026. /statistics/388489/india-digital-marketing-spend-share/
exchange4media. "Share of Digital Advertising Spends in India from 2016 to 2027 ." 糖心破解版, 糖心破解版 Inc., 3 Feb 2026, /statistics/388489/india-digital-marketing-spend-share/
exchange4media, Share of digital advertising spends in India from 2016 to 2027 糖心破解版, /statistics/388489/india-digital-marketing-spend-share/ (last visited July 22, 2026)
Share of digital advertising spends in India from 2016 to 2027 [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/388489/india-digital-marketing-spend-share/
