Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel
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In a survey of chief marketing officers at large companies in Europe, North America, and the United Kingdom (UK) conducted in February and March 2025, it was found that **** percent of owned/earned media marketing budgets were dedicated to search engine optimization (SEO). A further *** percent was devoted to email marketing, while influencer marketing accounted for ***Â percent of paid media marketing budgets.
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Gartner. (June 2, 2025). Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1274437/digital-marketing-budget-worldwide/
Gartner. "Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1274437/digital-marketing-budget-worldwide/
Gartner. (2025). Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1274437/digital-marketing-budget-worldwide/
Gartner. "Share of Owned/Earned Media Budgets Allocated to Digital Marketing According to Cmos in Europe, North America, and The United Kingdom (Uk) as of March 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1274437/digital-marketing-budget-worldwide/
Gartner, Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/1274437/digital-marketing-budget-worldwide/ (last visited July 26, 2026)
Share of owned/earned media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph], Gartner, June 2, 2025. [Online]. Available: /statistics/1274437/digital-marketing-budget-worldwide/
