According to a 2024 survey among marketers, roughly ** percent of respondents allocated less than ** percent of their marketing budget to artificial intelligence (AI)-driven campaigns. Another ** percent said between ** and ** percent would be budgeted for AI-driven campaigns, while ** percent dedicated over ** percent.
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Influencer Marketing Hub. (January 28, 2025). Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. "Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. (2025). Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. "Share of Marketing Budgets Allocated for Artificial Intelligence (Ai)-driven Campaigns According to Marketers Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub, Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1607814/marketing-budget-share-ai-worldwide/ (last visited July 27, 2026)
Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 [Graph], Influencer Marketing Hub, January 28, 2025. [Online]. Available: /statistics/1607814/marketing-budget-share-ai-worldwide/
