| Characteristic | Customers' reviews and recommendations on specialized review websites | Customers' reviews and recommendations on e-commerce websites | Customers' reviews and recommendations on social media | Experts reviews and recommendations on specialized websites on the subject | Information on producer's / brand's website | Information on e-commerce platform or online shop |
|---|---|---|---|---|---|---|
| Central | 7.1 | 7.1 | 7 | 6.9 | 6.8 | 6.5 |
| North Western | 7.3 | 7.5 | 7.1 | 7.3 | 7 | 6.6 |
| Southern | 7.5 | 7.2 | 7.2 | 7.3 | 6.7 | 6.6 |
| North Caucasus | 7.6 | 7.5 | 7.4 | 7.6 | 6.8 | 7 |
| Volga | 7.3 | 7.2 | 7.1 | 7.2 | 6.7 | 6.7 |
| Siberian | 7.2 | 7.2 | 6.9 | 7.1 | 6.7 | 6.6 |
| Far Eastern | 7.3 | 7.1 | 7 | 6.9 | 6.8 | 6.5 |
| Country on average | 7.3 | 7.1 | 7 | 7.1 | 6.7 | 6.6 |
| Ural | 7.5 | 7.3 | 7.1 | 6.9 | 6.8 | 7.1 |
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Source
Sources
Release date
September 2020
More information
Region
Russia
Survey time period
July 2020
Number of respondents
3,000 respondents
Age group
18 years and older
Special properties
Online shoppers who made at least one online purchase in the past 30 days
Method of interview
Online survey
Supplementary notes
* Trust index from 1 to º0.
Survey count for the Central federal district 434 respondents.
Survey count for the North Western federal district 129 respondents.
Survey count for the Southern federal district 297 respondents.
Survey count for the North Caucasus federal district 183 respondents.
Survey count for the Volga federal district 599 respondents.
Survey count for the Siberian federal district 339 respondents.
Survey count for the Far Eastern federal district 160 respondents.
Survey count for the Ural federal district 255 respondents.
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