According to a 2021 survey, approximately 68 percent of U.S. online consumers made at least one direct social media purchase that year. In 2022, nearly all (98 percent) of consumers surveyed in the United States said they plan to use social commerce.
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Sprout Social. (February 15, 2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/216302/social-commerce-penetration-usa/
Sprout Social. "Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/216302/social-commerce-penetration-usa/
Sprout Social. (2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/216302/social-commerce-penetration-usa/
Sprout Social. "Share of Online Consumers Making at Least One Purchase Directly from Social Networks in The United States in 2021 and 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/216302/social-commerce-penetration-usa/
Sprout Social, Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 ÌÇÐÄÆƽâ°æ, /statistics/216302/social-commerce-penetration-usa/ (last visited July 22, 2026)
Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph], Sprout Social, February 15, 2022. [Online]. Available: /statistics/216302/social-commerce-penetration-usa/
