In the second quarter of 2024, 18 to 39-year-olds in Europe surpassed those aged 40+ in their use of social media platforms to purchase luxury brand products or services. Around **** of 18 to 39-year-olds use social media to purchase luxury products, while only ** percent of shoppers aged 40 and over use social media for this purpose.
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Altiant. (July 1, 2024). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group." Chart. July 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. (2024). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2023 to Q2 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2024, /statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1420685/europe-luxury-social-commerce-by-age-group/ (last visited July 25, 2026)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group [Graph], Altiant, July 1, 2024. [Online]. Available: /statistics/1420685/europe-luxury-social-commerce-by-age-group/
