According to a survey conducted in July 2024, women constituted the majority of social commerce users in China, accounting for over ** percent of the respondents. Notably, more than half of all respondents were between 27 and 39 years old.
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Sina.com.cn, & iiMedia Research. (August 17, 2024). Distribution of social commerce users in China in 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, und iiMedia Research. "Distribution of social commerce users in China in 2024, by gender." Chart. August 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, iiMedia Research. (2024). Distribution of social commerce users in China in 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, and iiMedia Research. "Distribution of Social Commerce Users in China in 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2024, /statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn & iiMedia Research, Distribution of social commerce users in China in 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1497806/china-gender-distribution-of-social-commerce-users/ (last visited July 28, 2026)
Distribution of social commerce users in China in 2024, by gender [Graph], Sina.com.cn, & iiMedia Research, August 17, 2024. [Online]. Available: /statistics/1497806/china-gender-distribution-of-social-commerce-users/
