online purchases made within the past 12 months by affluent consumers
Supplementary notes
Sample included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).
Affluent consumers refer to high-net-worth individuals (HNWIs).
Citation formats
Quarterly luxury shopping on social media platforms in Europe 2022-2023
In the third quarter of 2023, around **** percent of European consumers purchased luxury brands and services via social media platforms. This was a decrease of approximately *** percentage points compared to the same quarter in 2022. European social shoppers purchased the most luxury goods and services in the second quarter of 2023, with **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Altiant. (October 1, 2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1418805/europe-luxury-social-commerce/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023." Chart. October 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1418805/europe-luxury-social-commerce/
Altiant. (2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1418805/europe-luxury-social-commerce/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2022 to Q3 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2023, /statistics/1418805/europe-luxury-social-commerce/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 ÌÇÐÄÆƽâ°æ, /statistics/1418805/europe-luxury-social-commerce/ (last visited July 24, 2026)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023 [Graph], Altiant, October 1, 2023. [Online]. Available: /statistics/1418805/europe-luxury-social-commerce/
