Consumers who partake in online holiday spending in 2025
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Have you purchased anything after watching or seeing content on the following social media channels?"
Citation formats
Most influential social networks on holiday shopping in the U.S. 2025
According to a 2025 survey, ** percent of U.S. consumers were influenced by YouTube when purchasing holiday gifts. Instagram was the second most influential social network for holiday gift shopping, as ** percent of respondents said they made a purchase after seeing content on that platform.
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KPMG US. (October 8, 2025). Social media platforms with the most influence on holiday purchase decisions in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
KPMG US. "Social media platforms with the most influence on holiday purchase decisions in the United States in 2025." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
KPMG US. (2025). Social media platforms with the most influence on holiday purchase decisions in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
KPMG US. "Social Media Platforms with The Most Influence on Holiday Purchase Decisions in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
KPMG US, Social media platforms with the most influence on holiday purchase decisions in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/ (last visited August 03, 2026)
Social media platforms with the most influence on holiday purchase decisions in the United States in 2025 [Graph], KPMG US, October 8, 2025. [Online]. Available: /statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
