Main impacts of AI in financial services 2025| ��ƽ��

Main impacts of artificial intelligence (AI) in the financial services sector globally in 2025

Characteristic	Created operational efficiencies	Improved employee productivity	Improved customer experience
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Release date

January 2026

More information

Region

Worldwide

Survey time period

August to September 2025

Number of respondents

839 respondents

Method of interview

Online survey

Supplementary notes

The source adds the following information: The sample was split evenly between management (including executives) and AI practitioners and covered a wide range of financial services segments, including asset managers and owners, broker-dealers, consultancies, commercial and retail banks, fintechs, investment banks, insurers, market data providers and exchanges, payments firms, and regulators. Respondents represented companies of different sizes: one-third reported annual revenue above 250 million U.S. dollars, and 40 percent came from firms with more than 500 employees. The global online survey was distributed via NVIDIA’s mailing lists and social media and, in China, through a third-party agency.

Citation formats

In 2025, AI’s biggest reported impact on business operations in financial services centered on efficiency and productivity, although priorities varied by segment. Overall, ** percent of respondents said AI created operational efficiencies, followed by improved employee productivity at ** percent and improved customer experience at ** percent. Fintechs most often highlighted productivity gains at ** percent, while consumer finance stood out for customer experience improvements at ** percent. In capital markets, efficiencies and productivity were tied at ** percent each, whereas customer experience ranked lower at ** percent.