Stage of AI in financial services by segment 2025| ��ƽ��

Stage of artificial intelligence (AI) in financial services in 2025, by industry segment

Characteristic	Not using and not planning to use AI	Assessing (trial, pilot, evaluation, prototyping)	Actively using (deployment, trainings, using for a few years, etc.)
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Release date

January 2026

More information

Region

Worldwide

Survey time period

August to September, 2025

Number of respondents

839 respondents

Method of interview

Online survey

Supplementary notes

The source adds the following information: The sample was split evenly between management (including executives) and AI practitioners and covered a wide range of financial services segments, including asset managers and owners, broker-dealers, consultancies, commercial and retail banks, fintechs, investment banks, insurers, market data providers and exchanges, payments firms, and regulators. Respondents represented companies of different sizes: one-third reported annual revenue above 250 million U.S. dollars, and 40 percent came from firms with more than 500 employees. The global online survey was distributed via NVIDIA’s mailing lists and social media and, in China, through a third-party agency.

Citation formats

By the end of 2025, most financial services institutions were actively using AI, although adoption differed across industry segments. Overall, ** percent of institutions said they had deployed, trained, or used AI for a few years in 2025, with capital markets reporting the highest share at ** percent. Fintechs showed slightly lower active usage, but many were still moving toward adoption: ** percent said they were in the assessment stage, and only **** percent reported not using AI and not planning to. AI maturity was also highest among large firms with 1,000 employees or more, where ** percent said they were actively using AI.