Publicly listed companies, further segmented by NAICS code.
Supplementary notes
The source adds the following information: Percentages represent the generative AI opportunity based on time savings per function. Total percentages may not add up to 100 percent due to rounding. The methodology builds "digital twins" of organizations across various sectors by mapping employees to standardized roles and tasks, then calculating potential time savings from generative AI adoption. The model evaluates the dollar value of freed-up time using salary benchmarks specific to each role, location, sector, and function. The number of analyzed financial services companies was not disclosed, but the source indicated that it was 25 percent of all analyzed 7,074 companies.
Citation formats
GenAI opportunity in financial services 2024, by business function
Front office and finance functions have the highest potential for time savings in through GenAI in financial services. The two business segments contribute to roughly ** percent of the total addressable opportunity in this industry, and include activities like administration and client-facing banking. IT and sales also show significant potential, each accounting for approximately ** percent of the potential value.
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KPMG. (March 9, 2025). Total addressable opportunity of generative AI (GenAI) in financial services worldwide in 2024, by business segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1609155/generative-ai-impact-financial-services-by-segment/
KPMG. "Total addressable opportunity of generative AI (GenAI) in financial services worldwide in 2024, by business segment." Chart. March 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1609155/generative-ai-impact-financial-services-by-segment/
KPMG. (2025). Total addressable opportunity of generative AI (GenAI) in financial services worldwide in 2024, by business segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1609155/generative-ai-impact-financial-services-by-segment/
KPMG. "Total Addressable Opportunity of Generative Ai (Genai) in Financial Services Worldwide in 2024, by Business Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2025, /statistics/1609155/generative-ai-impact-financial-services-by-segment/
KPMG, Total addressable opportunity of generative AI (GenAI) in financial services worldwide in 2024, by business segment ÌÇÐÄÆƽâ°æ, /statistics/1609155/generative-ai-impact-financial-services-by-segment/ (last visited July 18, 2026)
Total addressable opportunity of generative AI (GenAI) in financial services worldwide in 2024, by business segment [Graph], KPMG, March 9, 2025. [Online]. Available: /statistics/1609155/generative-ai-impact-financial-services-by-segment/
