The question was phrased by the source as follows: "Consider one of your organization’s most advanced (scaled) GenAI initiatives. In which function or department is this initiative?"
The number of respondents refers to the survey's total respondent base, which included multiple industries beyond financial services. The specific number of respondents from the financial services sector was not disclosed.
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Main GenAI initiatives in financial services 2024, by function
According to a 2024 survey, the IT function led the financial services industry in advanced and fully scaled generative AI initiatives, with ** percent of respondents reporting their most sophisticated AI projects in this area. This aligns with generative AI's proven capabilities in code generation. Cybersecurity and finance followed, with ** percent and ** percent of respondents respectively indicating these functions as their most advanced AI initiatives.
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Deloitte. (January 16, 2025). Most advanced generative AI (GenAI) initiatives in financial services worldwide in 2024, by function [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1557123/generative-ai-initiatives-financial-services-function/
Deloitte. "Most advanced generative AI (GenAI) initiatives in financial services worldwide in 2024, by function ." Chart. January 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1557123/generative-ai-initiatives-financial-services-function/
Deloitte. (2025). Most advanced generative AI (GenAI) initiatives in financial services worldwide in 2024, by function . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1557123/generative-ai-initiatives-financial-services-function/
Deloitte. "Most Advanced Generative Ai (Genai) Initiatives in Financial Services Worldwide in 2024, by Function ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2025, /statistics/1557123/generative-ai-initiatives-financial-services-function/
Deloitte, Most advanced generative AI (GenAI) initiatives in financial services worldwide in 2024, by function ÌÇÐÄÆƽâ°æ, /statistics/1557123/generative-ai-initiatives-financial-services-function/ (last visited July 17, 2026)
Most advanced generative AI (GenAI) initiatives in financial services worldwide in 2024, by function [Graph], Deloitte, January 16, 2025. [Online]. Available: /statistics/1557123/generative-ai-initiatives-financial-services-function/
