data poins, stemming from fintechs that operate in different geographies. The source adds that the same fintech may have responded multiple times, due to separate jurisdictional subsidiaries
Method of interview
Panel survey
Supplementary notes
The survey sample comprises 717 data points collected from fintech firms operating across multiple jurisdictions, as a single firm may have subsidiaries in different regions. In total, 240 fintech companies were surveyed across six key retail-facing business verticals - digital lending, digital capital raising, digital payments, digital banking and savings, insurtech, and wealthtech - and six geographic regions: Asia-Pacific, Europe, Latin America and the Caribbean, Middle East and North Africa, the U.S. and Canada, and Sub-Saharan Africa.
In 2024, over a ** of fintechs globally reported significant improvements in profitability as a result of AI implementation. Specifically, ** percent of firms in both advanced economies and emerging markets and developing economies indicated that AI adoption had strongly enhanced their profitability. Additionally, nearly ** percent of surveyed fintechs reported modest profitability gains, while only ** percent saw no change.
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Cambridge Judge Business School. (June 18, 2025). Impact of artificial intelligence (AI) on the fintech sector's profitability in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1617474/ai-fintech-impact-on-profitability/
Cambridge Judge Business School. "Impact of artificial intelligence (AI) on the fintech sector's profitability in 2024." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1617474/ai-fintech-impact-on-profitability/
Cambridge Judge Business School. (2025). Impact of artificial intelligence (AI) on the fintech sector's profitability in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1617474/ai-fintech-impact-on-profitability/
Cambridge Judge Business School. "Impact of Artificial Intelligence (Ai) on The Fintech Sector's Profitability in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1617474/ai-fintech-impact-on-profitability/
Cambridge Judge Business School, Impact of artificial intelligence (AI) on the fintech sector's profitability in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1617474/ai-fintech-impact-on-profitability/ (last visited July 21, 2026)
Impact of artificial intelligence (AI) on the fintech sector's profitability in 2024 [Graph], Cambridge Judge Business School, June 18, 2025. [Online]. Available: /statistics/1617474/ai-fintech-impact-on-profitability/
