Publicly listed companies, further segmented by NAICS code.
Supplementary notes
The source adds the following information: The methodology builds "digital twins" of organizations across various sectors by mapping employees to standardized roles and tasks, then calculating potential time savings from generative AI adoption. The model evaluates the dollar value of freed-up time using salary benchmarks specific to each role, location, sector, and function. The number of analyzed financial services companies was not disclosed, but the source indicated that it was 25 percent of all analyzed 7,074 companies.
Citation formats
GenAI opportunity in financial services EBITDA and salary costs 2024
Generative AI represents a significant potential value in the financial services sector, according to KPMG's analysis. The total generative AI opportunity in the sector equals **** percent of EBITDA, with impact varying significantly by task complexity. Implementing generative AI in high complexity tasks could have the biggest impact, generating *** percent of EBITDA. When measured as a percentage of salary costs, the sector shows even greater potential, with total value added amounting to **** percent of annual salary costs.Â
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KPMG. (March 9, 2025). Total addressable opportunity of generative AI (GenAI) in the EBITDA and salary costs of financial services worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. "Total addressable opportunity of generative AI (GenAI) in the EBITDA and salary costs of financial services worldwide in 2024." Chart. March 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. (2025). Total addressable opportunity of generative AI (GenAI) in the EBITDA and salary costs of financial services worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. "Total Addressable Opportunity of Generative Ai (Genai) in The Ebitda and Salary Costs of Financial Services Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2025, /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG, Total addressable opportunity of generative AI (GenAI) in the EBITDA and salary costs of financial services worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/ (last visited July 26, 2026)
Total addressable opportunity of generative AI (GenAI) in the EBITDA and salary costs of financial services worldwide in 2024 [Graph], KPMG, March 9, 2025. [Online]. Available: /statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
