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January 2025
United Kingdom
July and August 2024
3,752 employees and 1,085 executives from public and private sector organizations
The figures presented are from the indicated publication, which draws on survey data originally collected by Accenture. While the original Accenture survey does not contain these specific figures, it can be accessed . Note that all methodology notes refer to Accenture's original survey.
The research encompassed two surveys conducted in July-August 2024: one sampling 3,752 employees and another sampling 1,085 executives across UK public and private sector organizations. Participants represented 19 industries and diverse demographics, including varied geographic locations, organizational sizes, and socioeconomic backgrounds. While the total sample size was substantial, the specific number of respondents from financial services companies was not disclosed. The employee survey examined how UK workers were engaging with generative AI, while the executive survey investigated leadership perspectives on the AI landscape, generative AI investments, and strategic AI initiatives.









