AI focus areas in financial services by segment 2025| ��ƽ��

Main focus areas of artificial intelligence (AI) in financial services in 2025, by industry segment

Characteristic	Data analytics	Generative AI and LLMs	Agentic AI
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

January 2026

More information

Region

Worldwide

Survey time period

August to September, 2025

Number of respondents

839 respondents

Method of interview

Online survey

Supplementary notes

The source adds the following information: The sample was split evenly between management (including executives) and AI practitioners and covered a wide range of financial services segments, including asset managers and owners, broker-dealers, consultancies, commercial and retail banks, fintechs, investment banks, insurers, market data providers and exchanges, payments firms, and regulators. Respondents represented companies of different sizes: one-third reported annual revenue above 250 million U.S. dollars, and 40 percent came from firms with more than 500 employees. The global online survey was distributed via NVIDIA’s mailing lists and social media and, in China, through a third-party agency.

Citation formats

Data analytics remained the leading AI focus area across financial services in 2025, followed closely by generative AI and large language models. Overall, ** percent of respondents named data analytics as a focus area, while ** percent pointed to generative AI and LLMs. Agentic AI was also gaining traction, cited by ** percent overall. Fintech respondents stood out as the most GenAI-forward segment: ** percent selected generative AI and LLMs, compared with ** percent for data analytics and ** percent for agentic AI. In consumer finance and capital markets, data analytics led at ** percent and ** percent, respectively, while interest in agentic AI was lower at ** percent and ** percent.