data poins, stemming from fintechs that operate in different geographies. The source adds that the same fintech may have responded multiple times, due to separate jurisdictional subsidiaries
Method of interview
Panel survey
Supplementary notes
The survey sample comprises 717 data points collected from fintech firms operating across multiple jurisdictions, as a single firm may have subsidiaries in different regions. In total, 240 fintech companies were surveyed across six key retail-facing business verticals - digital lending, digital capital raising, digital payments, digital banking and savings, insurtech, and wealthtech - and six geographic regions: Asia-Pacific, Europe, Latin America and the Caribbean, Middle East and North Africa, the U.S. and Canada, and Sub-Saharan Africa.
The source surveyed AI adoption in the following application areas: Customer service, process reengineering and automation, risk management, generation of new revenue stream through products and processes, and customer acquisition.Â
Citation formats
AI adoption in fintech worldwide 2024, by number of application areas
As technology-driven businesses, fintechs are often early adopters of artificial intelligence (AI). A 2024 survey indicated that more than ** percent of fintechs globally had either implemented or were in the process of implementing AI in at least one area of their operations. Additionally, over ** percent reported using AI in five different application areas, while ** percent indicated usage across four.
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Cambridge Judge Business School. (June 18, 2025). Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1617469/ai-adoption-fintech-number-of-application-areas/
Cambridge Judge Business School. "Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas." Chart. June 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1617469/ai-adoption-fintech-number-of-application-areas/
Cambridge Judge Business School. (2025). Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1617469/ai-adoption-fintech-number-of-application-areas/
Cambridge Judge Business School. "Artificial Intelligence (Ai) Adoption in The Fintech Sector Worldwide in 2024, by Number of Application Areas." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jun 2025, /statistics/1617469/ai-adoption-fintech-number-of-application-areas/
Cambridge Judge Business School, Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas ÌÇÐÄÆÆ½â°æ, /statistics/1617469/ai-adoption-fintech-number-of-application-areas/ (last visited August 01, 2026)
Artificial intelligence (AI) adoption in the fintech sector worldwide in 2024, by number of application areas [Graph], Cambridge Judge Business School, June 18, 2025. [Online]. Available: /statistics/1617469/ai-adoption-fintech-number-of-application-areas/