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Impact of social media advertisements on purchase decisions in India in 2025, by age

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Source

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Release date

July 2025

Region

India

Survey time period

June 12 to 30, 2025

Number of respondents

16,932 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often have you purchased an item after viewing an ad on social media?".

Citation formats

Purchases made after watching social media ads India 2025, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2025

Per a survey on consumer attitudes to social media advertising in India conducted in 2025, ** percent of 35 to 44 years olds often bought an item after seeing a social media advertisement. In comparison, purchase decisions of consumers aged between 16 and 24 years and over 55 years were less impacted. Social media was one of the leading digital advertising formats employed in India.

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Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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