According to a survey conducted by in South Korea in 2025, around percent of respondents aged 25 to 34 years stated that they had bought items they saw in social media ads six or more times over the past year. The youngest age group displayed more purchase-averse behavior than most of the older groups.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (July 23, 2025). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by age." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. (2025). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of June 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/ (last visited July 28, 2026)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by age [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
