According to a survey conducted by in South Korea in 2025, around percent of female and percent of male respondents stated that they had bought items they saw in social media ads one to three times over the past year. While the reported purchasing behavior was similar, male respondents showed a higher tendency for frequent purchases.
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Rakuten Insight. (July 23, 2025). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by gender." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. (2025). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of June 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/ (last visited July 30, 2026)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025, by gender [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
