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Willingness of users to view advertisements on social media platforms in India in 2025, by age

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Source

In cooperation with
Release date

July 2025

Region

India

Survey time period

June 12 to 30, 2025

Number of respondents

20,868 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)".

Citation formats

User attitudes to social media ads India 2025, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2025

A 2025 survey conducted by on consumer attitudes to social media advertising in India indicated that more than **** the respondents between the ages of 25 and 54 years were willing to view social media ads to find offers and discounts on products. Meanwhile, respondents aged 16 to 24 accounted for the largest group that did not want to see ads. Social media was one of the leading digital advertising formats employed in India.

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